PUMA AL HILAL

The Puma x Al Hilal stand is an immersive space designed to celebrate the partnership between the global sports brand and Saudi Arabia’s leading football club. Inspired by the spirit of the game and the club’s legacy, the stand integrates dynamic architectural elements with interactive zones to engage visitors. Featuring a central football activation area, branded experiences, and sleek design elements in Al Hilal’s iconic blue, the structure embodies energy, movement, and innovation. The space is crafted to enhance fan engagement while showcasing Puma’s latest sportswear and football gear.